Social Media is for Branding, not Selling | Business 2 Community | The Practical Side of Marketing

See on Scoop.itDigital and Social Media Marketing for B2B

You may have wasted massive amounts of money on advertising that had little to no chance of success.

Kevin Chase‘s insight:

Definitely makes a good point about building your brand using social media as it is much easier to connect to people who know who you are and what you are doing.


I would disagree however that social media can’t be used for selling. I think you have to walk the fine line of making sure you aren’t being obtrusive in people’s lives. However, I think social media is an extremely valuable tool to connect with people who are searching for your business type or the products that you offer. In this case if someone finds you via Linked, Twitter, Facebook, or another avenue you want to make sure that you make a convincing argument for why you?

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