Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function

See on Scoop.itDigital and Social Media Marketing for B2B

TweetFor most of us, the phrase “demand generation” conjures up things like campaigns, trade shows, and the corporate website. But what about sales prospecting?

Kevin Chase‘s insight:

Great article highlighting how you can quantify the direct impact to sales of prospecting and attach a real dollar value. The post builds highlights exactly why demand generation belongs in marketing.

See on b2bleadblog.com

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