Social media is playing a bigger role in the B-to-B buying process, but motivating your employees to contribute content for social media can be a challenge.
A great reminder that your employees can be a great source of content for any B2B company. There are very simple ways to get them involved in content marketing that can really improve your marketing efforts. I am always a big fan of letting employees use their own voice in marketing. After all, you hired them to add their own expertise to your company.